Youth Subcultures

A group of individuals whoa re united through a common value system and tastes (clothes, music, brands etc.)

A group who are also different from the mainstream. the postmodern world is full of diversity, dynamism and creativity. there is no generalisation of everyone. 

Hybrid subcultures are a mix of two or more subcultures together.

People may also switch subcultures for example appear to conform for most of the working week, but re-enter the subculture at specific time (weekend, festivals etc.)

Pop music industry does not create long-lasting subcultures - it struggles to keep up with young values and groups.

History of music press (continued on from powerpoint)

Rolling Stone was created in the 1960's was a fortnightly publication which contained a mixture of current affairs, coverage of recent music and celebrity interviews.

1970's brought glam rock then prog rock.

Then NME changed its style to bring in punk.

1978 Smash Hits was produced, which made pop music come into fashion and changed the main fashion.

1980's independant music was released with loads of new music magazines being produced and lots of different styles of music not only h select few. 

1990's music videos became a hit and MTV was produced and to this day many magazine and types of music are available the industry just keeps getting larger and larger.