These texts have a range of styles the top three are old school text which is appropriate to schools if they are old schools and want to keep tradition running and look professional. the next text is just plain simple block text which is unoriginal but loved by all and the forth text is more of a cartoon text which represents a more non academic magazine and more of a chatty magazine finally the last text represents the title of achieve with the bright lights to show you can make it to the top of stardom. this also represents a chatty magazine as it represents 'fame and fortune.' I chose this title as it is inspirational to the students and is a positive look on their future.  

The OCR Media Course
we will be creating:
a 6th form magazine
a music magazine
and looking at t.v dramas
and the institution we will look at is the film industry.
Media Language
Can be written, verbal, non-verbal, aural and aesthetic communication.
 Usually a combination of them all.
Form and Style
is the shape and structure and the combination of the 'micro' elements such as dialogue, sound effects and editing. the form of the text is instantly recognisable to the audience. e.g when you flick through the channels with only watching a few seconds you can tell which genre it is.
Conventions 
The 'ingredients' of the particular form or genre. e.g period drama, a sub genre with a range of necessary ingredients which are expected by the audience, making conventions 'contractual' in nature, for example the cups, furniture, clothing, cars used for that period of time.
Signification
Everything we see in a sign carries a meaning. There is two types: signifier and signified.
signifier- the one most people can recognise and agree on (denotation) e.g skull and cross bones
signified- the more complex individual meanings that people give signs (connotation) e.g seeing skull and croos bones as danger or pirate sign.
De-constructing signs for what they might signify, the meaning is always polysemic (every signifier has a different meaning to different peoplle e.g hollister branding.
Representation
How the text represents reality. Media students are taught how to de-construct representations at the 'macro' level.
Audiences 
Simplest way of analysing is looking at the target audience but to look in more detail you would also look at the secondary audience.
Narrative and Genre
News is presented through a particular structure. narrative describes the process of balancing what we actually see and hear. it is fundamentally to do with order, usually linear, and the relationships between information and mystery. Genre is the type of text. there is also now hybrid fusions which is 2 enres formed as one e.g Scary Movie.
Creativity 
The ability to use digital technology's to make meaning so that the audience can respond easily to the text and the ability to engage and interest the audience.
Connecting the Micro to the Macro
Verisimilitude-does it look real?
this is where the micro (the little things) e.g th clothing, furniture and glasses etc. build up the image of it making the program look real, so therefore is making a macro representation.
Multimodal Literacy
Media literacy is changing in the context of web 2.0 technologies. As the technology allows us to read and write and create in new ways, so the theories we need to understand these to adapt.